Marketing automation and remarketing are two fundamental digital strategies for anyone working in the e-commerce field.

• Marketing Automation: This strategy involves using software to automate certain marketing activities. These include sending emails, managing social media, and other actions that may take time if done manually. Marketing automation can help deliver personalized content to customers based on their behaviors and preferences, improving the effectiveness of marketing campaigns.
• Remarketing : Remarketing , sometimes called retargeting , is a strategy that involves repeatedly showing ads to people who have previously visited your site or used your app . The goal of remarketing is to remind customers of products or services they’ve seen previously, prompting them to return to your site and complete a purchase.

In this last lesson of “The Prof’s Advice” , Fabrizio Barbarossa concludes his advice for those who want to embark on the path of e-commerce, with reflections on fundamental activities for generating online business, such as Marketing Automation and Remarketing . Happy viewing and happy e-commerce!