In the modern era, Digital Marketing has become an indispensable pillar in achieving the success of a business. It is essential to underline how the key principle of this discipline is the increase in online visibility.

Digital Marketing not only brings greater exposure, but also acts as a powerful catalyst to attract customers to your business, including online ones.

The higher the level of visibility a brand has in the digital world, the greater the opportunities to reach a large and diverse audience. Every visitor or follower is a potential customer, and making your brand known to more people can result in increased sales.

The acquisition of new customers and their loyalty are the cornerstone of any e-commerce business.

The challenge is to wisely use the available tools to reach your target in an effective and lasting way. These tools range from traditional marketing methods to social media to mobile applications.

In the context of Digital Marketing, social media represents:

• A very powerful platform to promote a brand or product.
• Mobile applications, on the other hand, offer a more direct and personalized communication channel with customers and can significantly improve the user experience.

How to get visibility for your e-commerce? Prof Fabrizio Barbarossa explains it to you in this second lesson of the “Prof’s advice” course .